Who invented corelle

We started the initial development of True Blue in the summer of At this point we were exploring a potential vintage inspired collection across multiple patterns. We also noted the popularity of vintage Corelle online.

The goal was to create something that kept some aspects of the original pattern but also gave the pattern a fresh new spin. Is it the colors or the motifs? And how far can you stretch the old pattern before it becomes unrecognizable? We experimented with a lot of different variations.

Some were very close to the original pattern, some really pushed the envelope. Ultimately we ended up with the layout that is now True Blue—this keeps the artwork the same as the original Old Town Blue on the bread and butter plate, but has new layouts with larger, reversed out elements on the dinner and lunch plates.

At the time there were still two color options—a cobalt blue that was very close to the original Old Town Blue color, and a new aqua. We also had a version of this layout for Spring Blossom Green and Butterfly Gold, both staying close to the original colors of those patterns …. Next, it was up to the consumers to tell us which version they preferred. We put all four options in consumer research in early True Blue scored well and was thus chosen for launch. We asked whether any of the other patterns developed — the Spring Blossom Green and Butterfly Gold — might be coming to market next.

Corelle told us:. At this time we are not moving forward with any additional vintage inspired patterns. A larger collection was created but our consumer research really showed that True Blue was the clear winner. Its inspiration was the very old Meissen blue onion pattern.

I also found this short video showcasing the True Blue pattern. The current limit for presence of leachable lead in order to satisfy certain requirements is no more than 0. At no time have Corelle Brands results exceeded levels permissible under the guidelines mentioned above which are believed to be the most stringent in the world.

Tests for the presence of heavy metals are conducted for Corelle Brands by internationally certified, third-party laboratories under strict conditions, by trained technicians, and using atomic absorption spectrophotometry analysis following carefully monitored preparation.

These steps are necessary to minimize any possibility of contamination or false reading during preparation, testing or analysis. This warranty does not cover accidental breakage. See details here. Contact Conimar Corporation at or visit www. Please contact Jay Imports at , extension Please contact Reston Lloyd at or visit www.

Please contact Vance Industries at To find a store, use our store locator, contact our Consumer Care Center or email us via our online contact form. I have used Corelle for years. My Mom had them when I was a kid and I have them know. This is the best product you can buy. Great quality. Last forever. Hands down. I will buy again if I don't die first. That should say it all! Durable, cooks evenly, just a great product Anyone would be pleased to have this on their shelves.

For good ware you sometimes have to pay the price. Been using for many many years. Has held up well. They have normal and stick free. Prefer the stick free. Could do without the normal but bought it early on.

I consider this brand to be the middle of the road in quality. Sign up to receive our free weekly newsletter. We value your privacy. Unsubscribe easily. Are you this business? Save Saved. Live agent Are you this business?