A study done by AWeber shows that using confirmed opt-in also reduces unsubscribes and complaints. This means that you keep more of your subscribers the ones that actually want your email. Anyone collecting subscribers and in turn sending email needs to confirm that those people intended to sign up to your mailing list and want to receive your email. In this age of email regulations and massive volumes of spam email, deliverability can be an issue.
Why increase your chances of not getting delivered by putting yourself at risk. This is simply not accurate. Our own campaigns here at AWeber use confirmed opt-in for all email marketing activities. When someone signs up for a Test Drive of AWeber, they must confirm.
After setting up an account, if they want to receive our customer training email course, they must confirm. The same goes for our affiliates and their email training. Even when someone subscribes to our blog, they must confirm. The simple solution is to tell them. Often this is done most effectively with a picture showing visitors what the confirmation email will look like. An excellent example is our test drive sign up video on the thank you page showing visitors what to do.
If someone can find your website online I guarantee they can click a link. Have you tested this assumption? We have found from our own testing that while the raw number of email addresses on our list declined when we switched to confirmed opt-in, sales did not. Will your results be exactly the same as AWeber or even anyone else? This can only be determined by proper testing and measuring.
All the solutions you need from day one—email, unlimited landing pages, and so much more—for free. No credit card required. No time restrictions. I had a discussion a while ago with someone who was arguing against confirmed opt ins, and I pointed out a recent incident that happened to me: About the middle of last month I received 18 opt ins one night, within the space of 3 minutes.
Needless to say none of them confirmed — and I saved myself from 18 accusations of spamming. Great post, I found it extremely insightful. Quick follow up question regarding SPAM complaints that are generated by subscribers on closed loop confirmed opt-in mailing lists.
You mention that it seems to you that some subscribers are not understanding the confirmation process, feeling that they are already signed up and need not take any additional action. We strongly suggest using an AWeber form to get people subscribed to your campaign for many reasons.
In this case, it may help you to get the confirmation message to them in a more expedient manner — immediately after they submit the form — so they can act on it when their interest and intent in fresh in their minds we discuss this in the video as well. Still, I think my advice here and that found in the video should point you in the right direction on how to improve your confirmation rate. Just like any other action you want your subscribers to take, getting them to confirm requires that you:.
The Oxford dictionary defines the word subscribe as follows: Pay specified sum regularly for membership of an organisation or receipt of a publication, etc. Has this factor been overlooked in the wording of the aweber confirmation email? Yes, I think if a person fills out a form and asks to get information and includes their e-mail and it is clear it will be used by that company then this is a legitimate contact, and rock solid.
They can have the option to "opt out" at any point in the future…. I truly believe that "double opt in" looses GOOD leads who really are interested.
Point in case: Many times I get actual e-mail inquiries with specific requests and when I take the time to answer the question and it bounces back asking me to "verify" who I am earthlink is good at this ….. This is because ISPs dictate in a strict manner that a strong foundation of permission be established, and that must include confirmed opt-in for best results. In terms of the sustainability of our campaigns, we will have virtually no risk for irreparable damage to email deliverability if messages are also kept relevant.
Looking at the big picture and the long run both at the quality of our subscriber base and the profitability of our businesses, confirmed opt-in truly is the only way to go. The word "subscribe" makes the most sense for the opt-in process because it clues in the recipient that they will be receiving a series of email messages, much as they would subscribe to any periodical e.
You could put this assurance anywhere in the sign up process, including on the page containing your form, the thank you page subscribers see once the form has been submitted, as well as in your customized confirmation messages. In a larger sense, providing clear incentives and setting expectations for a website visitor to sign up and confirm their subscriptions will help to ensure an optimal conversion rate through the whole opt-in process, and this is one factor we focus on in the video linked from this article.
Both my ISPs are pretty good at sorting out the genuine stuff from the garbage. Do shop-keepers normally come to my door, claiming knowledge of me and my interests and trying to sell me stuff on my doorstep?
Well, travelling folk and cold-callers might but major retail outlets would not employ such tactics. Corporates who shy away from "pushiness" in the High Street, seemed to have no sense of decency when it comes to shoving their presence in your face on the Web. For years, my friends and I,who use e-mail a great deal have wondered why a charge is not placed on the posting of mail on the Web as it is for traditional posting.
Think about this, a minute. The money generated, less administrative expenses, could be used to fund welfare organisations, charities, social enterprizes etc etc! What we like so much about this idea is that he or she who spammed the most, would pay the most!! No reply has ever been received. If there are going to be rules, laws, obligations, then let the application of them be even-handed. We can curse the dark, but also light a candle!
I care very much about the company and Company I keep. I would not want to be associated with an organisation which either implicity or explicitly encouraged reckless use of lists to make a few quick bucks. I like to talk about qualifying my customers. I think that COI and, even the double-whammy, of a confirmation, does not a whit of harm in the end. If anyone has bothered to read this far, I wish you a very good Scottish Hogmanay and a very prosperous New Year!
Now, with regards to single-optins versus double optins, I feel that buyers must be treated carefully, and respected. Imagine if you upset someone and they decided to get revenge on you by entering your email address into hundreds of pornographic email newsletters.
You would be forced to abandon that email account unless you really really like porn if these lists were single opt-in. If you use a single-opt on method and, like the example I gave above, someone entered hundreds of email addresses of people who did not want to subscribe to your list, you would end up with a very poor quality list.
The whole point of an opt-in email list is to attract people who subscribe demonstrating that they are prospects for what you offer — their request for information signifies this. Using a double opt-in list is extremely important for keeping the quality of your email list high.
Consider you are selling advertising space in your email newsletter. You could boast that your email list has 20, members but they are all single opt-in and very likely many of the addresses on the list are not valid or go to people who never requested to be on your list.
Now imagine a list contains 2,, double opt-in hungry prospects that match a key target market. That same advertiser buys space in the newsletter and because of the more precise targeting and confirmed email addresses on the list, generates a better response. The result — a happier advertiser who becomes a repeat buyer of adspace in your newsletter.
Even if you have a nice big fat area at the start of your newsletter that describes how to unsubscribe for an email list you will still get people who hit that complaint link. By using double opt-in you can reduce spam complaints down to single digit percentages or lower. A single opt-in email newsletter lends itself to abuse, resulting in more spam complaints and potential banning of your domain name by the major ISPs. This is something you must avoid at all costs because once you are on an email blacklist it is hard to get yourself off.
One final point on spam — while double opt-in is not law yet I foresee in the very near future it will be. Using a single opt-in email list will be illegal and anyone found doing so may face legal prosecution. If none of the above arguments are enough to sway you, the threat of legal action should do it.
I use AWeber. The AWeber software handles the double opt-in process automatically and has plenty of customization options so you can determine what message is sent back to the user in the confirmation email. If you use your own software, either custom built or purchased online, then you may or may not have a double opt-in feature. Last week I was checking my subscriber stats in my AWeber account and noticed that one of my email lists had over 80 subscribers in a 24 hour period where the average was usually I was hoping it was because of a traffic spike from some exposure on a website or blog, but unfortunately it was not.
A spam bot of some kind had submitted over 60 email addresses, all very similar, and clearly not from real humans. Thankfully none of these email addresses will be confirmed because of the double opt-in protection my list has, ensuring the integrity of my list is not adversely affected.
If you are serious about building a quality email list, and you should be if you are in Internet business, then double opt-in is a must. Yaro is a serial entrepreneur, blogger, podcaster and digital nomad. I just did a little post on building an email marketing list and perhaps it might be good for using in conjunction with Aweber or GetResponse. Did you find it helpful? Yes No. Home Solutions. Enter your search term here New support ticket. Check ticket status. Sorry we couldn't be helpful.
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